Press Release: Why SEO Experts Should Not Use Press Releases

Summary:
Learn why your SEO company should not pay hundreds of dollars to PR companies.



Article Body:
Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing?

By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.

Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?

2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.

3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.

4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.

Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.

French Press Coffee Style And Flavor For Your Coffee

The French press style of coffee making produces very rich, aromatic and tasty coffee. It uses very coarsely ground coffee that basically steeps in the brewing water for several minutes allowing all the flavours to fully extract from the coffee grinds. Because of the filtering system there is always some sediment which some people don’t like.

A French press coffee maker has two parts: a straight-sided container usually made of glass, and a filter-plunger that pushes through the water to filter out the coffee after it has steeped. This plunger also serves as the lid. There are some models of French Press that are insulated which is good for keeping things hot while it steeps.

To brew coffee with a French Press, you should pre-heat the carafe while you boil your water. When ready, empty the carafe, add your coffee, and then add your brewing water. You may wish to stir the coffee grinds around to be sure all of them are in contact with water. You should now put the plunger/lid on the pot to help retain heat. DO NOT press it down yet, it needs to steep for about four minutes (a little more or less depending the coarseness of the grind).

Once you feel the coffee has brewed enough, slowly depress the plunger trapping the grounds on the bottom. Do not force the plunger. If it doesn’t want to go down, simply lift the plunger up slightly and try again. The filter can jam on grinds that are too fine. Just take your time and it will work.

Despite what some may say, it is usually best to decant the coffee into an insulated serving pot. If you leave the coffee in the French Press it will remain in contact with the grinds and keep brewing. This will quickly ruin your coffee. The other main reason to pour your coffee off is to keep it warm. French Press pots are not well insulated and coffee cools off very quickly.

Play with the brewing time and grind coarseness until you get the taste that you like best. Once you’ve done that you will have some of the tastiest coffee anywhere.